[Verse 1]
Every business has to decide
How to mix place, promotion, product and price
They have got to get it right

Of course it depends, on the segment they're trying to reach
It's the customers needs they must focus on
Can't afford to get it wrong

It's 4 Ps, don't you know!

[Chorus]
Marketing is easy if you follow the 4 Ps:
Price, Product, Place and Promotion
Apply it properly and you will see more clearly
What a useful tool it can be

Price, product, place, promotion
An essential part of marketing
In order to achieve success you must follow the 4 Ps:
Price, product, place and promotion

[Verse 2]
The product is key, to meeting the needs
Of your market, make sure it's got a USP
Without one it'll be too hard to see

You got to beware, lots of products out there
It's got to stand out from the crowd for you to have a chance
Of getting even a second glance

It's 4 Ps, don't you know!

[Chorus]
Marketing is easy if you follow the 4 Ps:
Price, Product, Place and Promotion
Apply it properly and you will see more clearly
What a useful tool it can be

Price, product, place, promotion
An essential part of marketing
In order to achieve success you must follow the 4 Ps:
Price, product, place and promotion

[Verse 3]
When setting the price, you gotta find
The value of, the product in your potential customers' minds
Set it too high, and they will not buy

The choice that you make depends on the way
You wanna sell your product today
Is it exclusive, or is it aimed at the mass market?

It's 4 Ps, don't you know!

[Chorus]
Marketing is easy if you follow the 4 Ps:
Price, Product, Place and Promotion
Apply it properly and you will see more clearly
What a useful tool it can be

Price, product, place, promotion
An essential part of marketing
In order to achieve success you must follow the 4 Ps:
Price, product, place and promotion

[Verse 4]
Think of a place, a suitable space
For the product exchange
This could be in a retailer, a wholesaler, or on the web

Time to promote, get your name known
Through advertising. TV, radio, leafleting
Or maybe even PR

It's 4 Ps, don't you know!

[Chorus]
Marketing is easy if you follow the 4 Ps:
Price, Product, Place and Promotion
Apply it properly and you will see more clearly
What a useful tool it can be

Price, product, place, promotion
An essential part of marketing
In order to achieve success you must follow the 4 Ps:
Price, product, place and promotion