Usually on the singles we’re looking for something that’ll help people who don’t necessarily like our band – or know our band – engage with it. That’s part of the reason, I know it’s not a particularly artistic one, but catchy songs end up being singles. Compared to “DiE4u” and “sTraNgeRs”, it’s very emo-y feeling. That’s kind of one of the themes of the record musically, it goes a bit more there compared to the other two. It’s a bit more fun and upbeat compared to other songs we’ve done. Both “Die4u” and “sTraNgeRs” are more like ballads, so doing something a bit more upbeat and fun was cool. It was either that or do something slightly heavier, and we’ve got some heavier stuff coming on the rest of the record, so it felt like a good thing to drop now. We’ll see if we’re right!

— Jordan Fish via Kerrang!

Very proud of this one. I feel like my vision for future emo & this next record has been realised. But it’s gonna get even more bonkers. Thank u for all the love.

Thankyou to @zakkcervini for convincing us to go with our original instincts. @jordanfish86 for going insane on production as well as @traceybrakes & @lonelyspeck sharing their unique, magical sounds and ideas with us.

On the video side, I’ve never been so impressed and inspired by a director as I was with @jensennoen I thought I was a perfectionist but geez the guy is tapped in. So much fun creating this video with him and I learnt so much. And such an incredible team, which I will credit underneath.

— Oli Sykes via Instagram Post.