“Rojo” is a song from seventh album by J Balvin, Colores. It has a message for the people who use their cell phone when they drive, as evidenced by the warning at the end of the video.

The story they tell us is J Balvin being called by his wife to tell him that she was about to give birth, he goes to his car and on the way, in a phone call, he suffers a car accident in which he dies.

If the patient doesn’t survive the trance and dies, it is possible that quantum information may exist outside the body as a soul, perhaps indefinitely

That’s what scientist Roger Penrose said, meaning that we can continue thinking after death. Because of that, Balvin’s mind is thinking things that would happen, that is why people act as if he were not there, and that he’s really not.