Poppy’s former collaborator Titanic Sinclair spoke about the song’s origins in episode 27 of his “Titanic Talks” podcast series:

That song’s probably seven years old. Yeah, that was written by Simon [Wilcox]. […] That was written for Britney Spears and she said no to it. This happens all the time. For all the stans watching right now, you’ve probably heard alternate versions, you know, Rihanna’s the big one. Like, everyone was just trying to get a Rihanna cut, right? So you write these songs, you have another vocalist do it. You pitch it to the artist and the artist will do their version. And then just sometimes, if it’s a dud of a song, it just doesn’t make the cut. It is what it is. An album, typically ten, twelve songs, it’s good to have like twenty. So that was one of those songs for Britney Spears. And a “former collaborator” that I used to work with, we were friends with one of the people who wrote it and we had the video ready to go, choreography, everything was set. And at the last minute, one of the writers, or producer, I think it was Ian Kirkpatrick, who I wanna say did all the Dua Lipa stuff if I remember correctly, really talented guy. I don’t know him personally, but he’s got chops. […] And at the last minute, he didn’t clear it, he said no, whatever. And because of that, I wrote a treatment. That week, we had done a song called “X”. And yeah, the timing was interesting and that’s how all that started was because the big top 40 number, Ian said no to it. I think he wanted to produce it, so if he ends up producing it now, that’s pretty funny.