“Ordinary” focuses on the idea of someone, presumably a celebrity, engaging in excessive behavior, primarily the consumption of drugs, and subsequently trying to cover up that behavior to appear ordinary. This idea is enhanced by the fact that the perspective of the song seems to be taken from that of the abuser’s publicist or agent. As the agent learns of their clients most recent transgressions, they try to learn what trouble they’ve gotten themselves into or “What do [they] know?” while simultaneously trying to convince them that they have to change their behavior before their luck runs out.