In promoting the then-upcoming release of Life After Death, TobyMac revealed some of the album’s featured artists. On August 2, McKeehan shared via Instagram his collaboration with Christian worship artist John Reddick—which was set to release as the album’s final promotional single a few days later—saying:

People coming together from different races is something that’s always been important to me. I got to do a song with my worship pastor and my friend—my dear friend—Mr. John Reddick. John’s voice emotes passion like no one I’ve ever been around, and he pushed me to do the same about something that’s important to both of us. Song’s called “Show Up Choose Love.” And sometimes, it’s just that simple.

While it is difficult to pinpoint exactly which church McKeehan and his family call their home church due to his touring life, the church atmosphere he helps create on the road and general privacy reasons, McKeehan has made it public that he at least visited the church where Reddick leads worship—Church of the City in Franklin, TN. Additionally, the two of them toured together in 2021 for the HITS DEEP TOUR, due in part to Reddick being a solo artist on McKeehan’s label, Gotee Records. But anytime McKeehan talks of Reddick, it’s him first as a close personal friend of his, so close that he grieved with the McKeehans when they lost their firstborn son, Truett.

He also shared the above story-behind-the-song video on October 26, 2022.