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Diplo Explains How “WHERE ARE Ü NOW” Changed The Trajectory Of Justin Bieber’s Career

“We’ve kind of made him cool again and made it so that he was likable again.”

Back in 2015, Diplo and Skrillex’s collaborative project Jack Ü linked up with Justin Bieber for the single “WHERE ARE Ü NOW.” At the time, Bieber was coming off years of bad press and the underwhelming reception to his R&B project, Journals. He sent the duo a piano ballad version of the song, which they promptly remixed into the electro-flute dance record it turned out to be. The song was a big success, and Diplo views it as a key turning point in Bieber’s career.

In a verified annotation on Genius written shortly after the song’s release, Diplo explained how he thinks “WHERE ARE Ü NOW” helped rehabilitate Bieber’s image and set him up for success with 2015’s Purpose:

“WHERE ARE Ü NOW” peaked at No. 8 on the Billboard Hot 100 chart, becoming Bieber’s first Top 10 hit since 2012’s “Beauty and a Beat” with Nicki Minaj. It went 4x Platinum and won the trio a Grammy Award for Best Dance Recording.

Listen to the song above and catch up on all the lyrics to Justin Bieber’s “WHERE ARE Ü NOW” on Genius now.