Taylor Swift recently dropped the video for her new single “Look What You Made Me Do,” and hit a huge milestone in the process. According to YouTube, the video had the biggest 24-hour YouTube debut ever, reaching 43.2 million views in its first day of release. “Look What You Made Me Do” breaks the previous record of 36 million views, held by PSY’s video for “Gentleman.” The track is filled with references to Taylor’s ongoing beefs with both Kanye West and Katy Perry and has already racked up 393,700 pageviews on Genius.
The historic numbers on Taylor’s new video average out to about 30,000 views per minute during its first day of release. The song’s lyric video also amassed 19 million views in it’s first full day, breaking the YouTube lyric video record for most views in a single day, too. “Something Like This” by Coldplay and The Chainsmokers previously held the lyric video record. Swift’s track also broke the Spotify record for most plays in its first 24 hours, dethroning Ed Sheeran’s “Shape Of You."
Taylor Swift’s sixth album reputation will drop on November 10 with “Look What You Made Me Do” serving as the first single. This album is the follow-up to 2014’s 1989, which features hits like “Shake It Off,” “Blank Space,” “Style,” “Bad Blood,” “Wildest Dreams,” and “Out Of The Woods.”
Watch the video above and read all the lyrics to Taylor Swift’s “Look What You Made Me Do” on Genius now.
