Lies About The War

My album Lies About The War will be with you by midnight.

I’ve been living inside an euphoric amount of peace for some time now, everything is going a little too well and I’m trying so hard to pretend like I deserve it.

To those of you who have experienced the freedom I am talking about, Hi 5.

To those of you whose turn it is real soon, wear your best smile and make some room

This album is an exaggeration of my journey there.

To everyone who has put up with me throughout the process of making this album, I cannot express enough gratitude.

Thank you guys for borrowing me your mind and more importantly, thank you for your time ❤️

May the Lies they tell about the war be in your favour ✌🏿

Ya boy—Jacob

—via Instagram

It [going down the independent route again] was relatively easy because it’s always kind of been like that. Even when I worked with labels, it has always been just a small team of friends that always put everything together for me, so it didn’t feel foreign to me. I felt like I was occupying a space that could go to someone who actually really wanted to be on the radio and cared about monetary value.

COVID happened and everything that I thought I needed to make music, all the water machines, it turned out that I could do it from my bedroom and be okay with the process. I was just like, ah, that’s just not necessary anymore, for me. I’m always careful when I say ‘for me’ as I’m also speaking from a very fortunate place.

I think I lean more into being soulful and being okay with that in this record, which I’ve kind of tapped into in hints but I was never okay with putting our whole body of work behind a soul artist. I would always try to show a separation in my body of work but with this one, it’s fully committed to being soulful and telling stories. It’s not about pacing, it’s not trying to be cinematic, which is something that I’ve always been conscious of. If it ends up being cinematic, it would just be a bonus.

I only write when I feel something. I think before I used to go into sessions like five, six times a week, but now I don’t go into sessions unless I’m finishing a record. My process is a lot more low-key now than it ever was. I don’t find the whole rat race of going from studio to studio empowering anymore, which is kind of sad. I wish I did because I was able to have meaningful connections. It’s just hard for me to be convinced that that matters now.

I hope people are reminded that nothing’s new under the sun and that we’re all in this together, like my good friends at High School Musical once expressed. As soon as I finish a project, I start writing the next one. I’m always kind of looking forward to being able to be done with a project because it allows my mind to have a clean slate.

—via EQUATE

[A good friend] was talking about one of our friends who had come back from, I think, a date. He told his version of events and made himself sound more successful than how actually went. And he said, ‘He’s telling lies about the war,’ because the whole concept is whoever comes back from the war is the one who gets to tell how the will went. So, that’s where it comes from. You have to survive the war ticket to tell your version of events. And if you lose the war, no one will ever hear your side of the story.

—via EQUATE

Yes, Apple Music features animated artwork for this release.