Aside from being the band’s third studio album, III gets its name from the first ten songs of the album, presented in three chapters.
The album is a family tree, spanning three generations: the grandmother, Gloria Sparks; her son, Jimmy Sparks; and her grandson, Junior Sparks. Each would be the focus of a chapter and EP prior to the album’s full release, which included three bonus songs, “Democracy,” “Old Lady,” and “Soundtrack Song.”
Each song from the album’s three chapters contains a cinematic music video, following each of the three protagonists. The videos culminate into a concise, roughly 40-minute music documentary.