The Online Takeover is a Record Label founded by KSI himself and his manager Mams Taylor. It was first announced on February 16th, 2021. The first signee was announced along the announcement of the label, the signee being Aiyana-Lee, both who have collaborated on KSI’s debut album, Dissimulation on the hit song “Killa Killa.”
KSI himself said in a statement:
TOT. The online takeover. Ya boy has created his own music label. Looking at my résumé, I’ve always been about making sure the people around me are eating good. So, I am proud to announce that Aiyana Lee is the first of the TOT gang and will be returning with another banger very soon.
Aiyana later commented:
Being the first artist on KSI’s label is so incredible and exciting, especially when he’s such a down to earth human being and inspiration to so many people including myself. Getting to work with someone like that, after years of also being a fan, is so much fun and extremely creative. I’ve been making music I’ve always wanted to make and exploring the inner depths of my sound. The new single on The Online Takeover is going to really showcase what I want to say through my music and set the tone for what I’m about artistically.
