"gold rush" by Taylor Swift is a song that delves into the idea of idolizing someone or something, only to discover that it may not lead to genuine joy or fulfillment. The lyrics portray the singer's mixed feelings towards the allure and longing for someone they find captivating, often referred to as a "gold rush." However, they express their dislike for this obsession and the adverse outcomes it brings.

In the chorus, the singer expresses their aversion to the excitement of pursuing someone and the expectation that their face should blush in response. They reject the notion of someone sacrificing themselves to experience the touch of the person they desire. The singer acknowledges that everyone desires this person and wonders how it would feel to love them, but still insists that they do not appreciate the concept of a "gold rush."

The first verse illustrates the beauty and flawlessness of the person the singer is infatuated with, using imagery of falling hair like dominos. However, as the verse progresses, they begin to realize the contradictions and inconsistencies in this person's behavior. At social gatherings, they confront them about their conflicting actions. They also mention a coastal town where they once experienced genuine love, but it fades away into the dullness of their everyday life.

The second verse repeats the theme of idealization and the realization that it may not be as marvelous as it appears. The singer compares their thoughts about this person to folklore, suggesting that their thoughts and dreams may no longer be grounded in reality. They can no longer trust themselves to dream about this person.

In the outro, the singer describes the captivating eyes of the person, using the imagery of sinking ships on the water. They feel tempted to indulge in this attraction but ultimately try to resist.

Overall, "gold rush" explores the conflicting emotions of desire, idealization, and the realization that the object of desire may not bring true happiness. The singer acknowledges that while everyone may want this person, they themselves do not want to be part of the "gold rush" and the negative consequences that come with it.