Lil Baby's song "Pure Cocaine" is a tale of the rapper's experiences in his hometown of Atlanta, and his rise from the streets to success. The song is celebrating Lil Baby's hustle and the code that guides him ("From the streets, but I got a little sense"). He describes his lifestyle of chasing money and success, centered around making money through selling drugs ("Made a brick through a brick, ain't whip up shit / This pure cocaine, yeah"). He also speaks to the newfound freedom of financial success ("Bought her brand new shoes, told her kick rocks / Don't stand too close, diamonds kickbox"). The song is ultimately a testament to Lil Baby's ambition, determination, and rise from poverty to success.