The song "I Love It" is a rebellion against societal norms and is a celebration of doing and saying whatever you want. It is an anthem for hedonism, as the chorus is a praise of promiscuity and a celebration of the double standard that is often expected of women. Adele Givens provides a humorous opening in which she reflects on how society used to not allow people to say and do what they wanted, but then encourages modern people to stand up and defy traditional rules. The rest of the song is an ode to living life to its fullest and not letting anyone get in the way of experiencing pleasure. Kanye West and Lil Pump sing about being a "sick fuck," enjoying quick and casual sex, taking drugs, and partying. The message is clear: pursue your pleasure and do what you want.