The song "THE SCOTTS" by Travis Scott and Kid Cudi is about their collective name, "THE SCOTTS", and their rise to power in the music industry. The lyrics represent their position as leaders in the game and their control over the sound and style of modern rap. The chorus, "You lettin' THE SCOTTS outside, we runnin' the scouts", implies that they are taking over and that no one can stop them.

The first verse describes their ability to control the industry, with lines like "We got control of the flows" and "Ain't no controllin' the gang". The reference to having tattoos over their veins represents their dedication to the craft of rap and the struggles they have endured. The line, "We heard that your way went dry, we floodin' the drought", suggests that other rappers have fallen off, and "THE SCOTTS" are rising to fill their place.

In the second verse, Kid Cudi talks about the fake people in the industry and their lack of creativity. He mentions his own success, "It's been a minute since my niggas done owned it, howdy" and his determination to keep pushing out new music. The line, "Time to go double though, time they add up the math, mad" represents their desire to achieve even greater success than they already have.

Overall, "THE SCOTTS" portrays Travis Scott and Kid Cudi as powerful leaders in rap music, who have taken over the industry and are committed to staying on top.