The song "WHO? WHAT!" by Travis Scott (ft. Quavo and Takeoff) mainly describes the lavish lifestyle of the rappers and how it contrasts with their rough upbringing. The song starts with Travis Scott questioning who is talking about him and why. The lyrics then describe how he and his "guys" move like the F-O-I, referencing the Nation of Islam's Fruit of Islam, known for their discipline and organization. They also maintain their "ghetto ties" despite living in Beverly Hills and dining at high-end restaurants. They pay for their favorite dancers' rent, flood their backyards like they are on a beach, and take part in illegal activities that they can't speak about.

Quavo adds to the idea of living a life of luxury, mentioning how he was born in a movie and is not one to make excuses. They were trained to use guns and shoot like Cupid, but are also drawn to groupies. Takeoff's verse is about how they protect themselves and those around them, "shooting at intruders" and even "shoot your producer." Scott's chorus emphasizes how they deal with tense situations by smoking and getting "fried." Overall, the song glorifies living the high life with flashy cars, cash, and women.