The song “The Greatest Love of All” by Whitney Houston & Jax Jones is about the importance of self-love, and it encourages listeners to take time to learn to accept and care for themselves. The song emphasizes the idea that the greatest love of all begins with loving oneself, and acknowledges that the journey towards accepting and loving oneself is filled with ups and downs. The chorus expresses this sentiment in the chorus, “Because the greatest love of all is happening to me / I found the greatest love of all inside of me / The greatest love of all is easy to achieve / Learning to love yourself, it is the greatest love of all.” The song encourages listeners to make the effort to put themselves first and to see the beauty within them in order to love themselves fully.