Genius is partnering with Fuse Media to bring Genius' popular video content to broadcast television for the first time. Titled Genius x Fuse, the weekly TV series will include 10 episodes and premiere Wednesday, March 18 at 11 PM Eastern / 10 PM Central on Fuse.
Each episode will feature a special introduction by Rob Markman, Genius' VP of Content Strategy, and showcase the best of Genius' hit series, including Verified, Deconstructed, and For The Record With Rob Markman. Known for being Genius' flagship series, Verified features top artists explaining the lyrics and meaning behind their biggest songs, while Deconstructed finds producers breaking down the making of their hits. For The Record is a weekly talk show hosted by Genius' VP of Content Strategy Rob Markman featuring interviews with some of the most popular artists and music industry insiders.
“Genius champions artists who are shaping today’s music culture, and our digital content spotlighting their craft and creativity resonates intensely with our online audience,“ said Joshua Asen, Genius' Head of TV & Film. “We’re thrilled to partner with Fuse to bring these lyrical deep-dives to linear television, where they can reach an even broader audience of true music fans.”
Fuse Media Chief Content Officer J-T Ladt added, “Partnering with such a credible resonating brand like Genius allows us to continue to expand our music culture-based content offerings to our growing young audience in an impactful way."
The premiere episode of Genius x Fuse features Alicia Keys breaking down her latest hit, “Underdog,” on Verified; 2 Chainz discussing his new music label T.R.U. on For The Record; and producer Hit-Boy explaining how Kendrick Lamar’s “Backseat Freestyle” was made on Deconstructed.
